![]() ![]() So it wasn’t quite so much of a surprise when Amazon’s share price fell along with other dotcom companies. Bezos had a promising career in the corporate world, but saw an opportunity to give the consumer more choice and convenience through the internet ordering of - at the time - books, and their delivery.īack then, I thought that this was a slightly odd choice: although there was an unfulfilled need here, turning that into a healthy margin would be a challenge. Amazon got caught up in this phenomenon just like the others but Amazon proved its resilience and is now awesome, albeit somewhat controversial.Īmazon is the product of American genius Jeff Bezos. ![]() These surges and collapses are a product of behavioural economics, where rationality goes out of the window. Before this, there had been a spike in the dotcom sector’s share price movements reminiscent of those of railroad companies during the 19th century, the great tulip craze in Holland in the 1630s, and the South Sea Bubble in 1720. I first wrote about Amazon back in 2001, around the time the dotcom bubble burst and the share prices of dotcom companies collapsed. This article was first published in the February 2015 international edition of Accounting and Business magazine. We'd suggest that you use this as a guide when allocating yourself CPD units. One hour of learning equates to one unit of CPD. Studying this technical article and answering the related questions can count towards your verifiable CPD if you are following the unit route to CPD and the content is relevant to your learning and development needs. An introduction to professional insights. ![]() Virtual classroom support for learning partners.Becoming an ACCA Approved Learning Partner. ![]()
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